About me
I have been designing, building or maintaining websites for more than 10 years. My ongoing aim is to create websites that communicate clearly and effectively based on the needs of my clients and their users.
In addition to websites I have produced many newsletters, adbanners, ecards and other emarketing assets. I am experienced in managing content, copywriting, photo editing, creating and maintaining brand identities, flash animation, multimedia editing and encoding for the web. I also have a solid understanding of search engine optimisation and web analytics. I am constantly learning and adapting new techniques in all areas of my work.
My primary focus is on user-centered web design. This consists of good typography, solid and extensible site structure, consistent design sensibility and judicious application of valid, accessible code standards. My highest priority is understaning the end user – considering who is likely to come to the site and what they will be looking for in order to create an intuitive user interface.
I am currently working for the Royal Horticultural Society as web producer. I am responsible for the design of all online projects.